TechNewsAppleNow you can watch Instagram Reels on your Apple TVInstagram quietly launched an Apple TV app.Instagram quietly launched an Apple TV app.by Terrence O’BrienOct 25, 2026, 4:20 PM UTCShareGiftImage: InstagramTerrence O’Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.Instagram is continuing its expansion into living rooms with Instagram for TV, for Apple TV. The company first started testing a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of new features for the app, which is available for Amazon’s Fire TV, Samsung Smart TVs, and Google TV.Now Meta is bringing the app to Apple TV, though there’s been little fanfare.
MacRumors spotted an updated Instagram app in the App Store that added Apple TV to its list of compatible platforms on October 23rd. Archived versions of the app page from as recently as October 18th listed only the iPad and iOS.The app will likely be an important part of Instagram’s strategy going forward as it tries to push into longer-form, episodic content, and cash in on the growing popularity of microdramas.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Terrence O’BrienAppleInstagramMetaNewsTechMost PopularThe first broken iPhone Duos are hereWhat to expect from Apple’s ‘Pro and tell’ eventXbox’s first chief operating officer is out after just a few monthsI hope Apple’s touchscreen MacBook takes some lessons from this Lenovo laptopThe iPhone Duo is a messy, expensive, good timeAdvertiser Content FromThis is the title for the native ad
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