Meta and IMAX sign deal to put an IMAX theatre in Meta’s VR Glasses

Meta VR Glasses and their compute puck. Credit: Meta IMAX and Meta have signed an agreement to make Meta’s VR Glasses the first VR device with IMAX Enhanced certification. IMAX will also bring an updated app to the glasses when they launch in spring 2027, the companies said on Tuesday. The app will put viewers in a virtual theatre to watch IMAX Enhanced films and shows.

Some titles will play in IMAX’s exclusive Expanded Aspect Ratios. IMAX says the aim is to bring audiences closer to the filmmaker’s vision, with optimised picture and sound. “Meta is taking a bold new step in immersive entertainment, and we believe our brand and technology is a powerful differentiator for new and emerging devices like the Meta VR Glasses,” said Rich Gelfond, chief executive of IMAX. Sony, Hisense, TCL and LG already make IMAX-certified TVs and audio devices. IMAX Enhanced content streams on Disney+, and on Sony Pictures Core through Amazon Prime Video.

Certified since Connect Meta first said the glasses would be IMAX Enhanced certified when it unveiled them at its Connect event in September. The agreement with IMAX makes that official and adds the IMAX app. The glasses go on sale in spring 2027 for $1,299.99. They sit above the $299 Meta Glasses that Meta launched in June.

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