Standing in a brightly lit boutique on Paris’s Boulevard Haussmann this week, shopper Clara Dupont didn’t just look at the price tag of a tailored wool coat—she tapped her smartphone against a micro-chip embedded near the interior seam. Within seconds, her screen illuminated with a detailed story: the organic farm in New Zealand where the fleece was harvested, the solar-powered dye house in Portugal, the garment’s verified carbon footprint, and step-by-step instructions for repairing or recycling it a decade from now. Welcome to the new reality of fashion retail, where transparency is no longer a marketing buzzword, but the law
The End of Secrecy: How Digital Passports Are Quietly Revolutionizing the Global Fashion Industry
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