TechAIEntertainmentDisney and Adobe are building generative AI tools togetherThe partnership will give Disney \u2018early access\u2019 to AI tech for its resorts, cruise line, ESPN graphics, and more.\ufeffThe partnership will give Disney \u2018early access\u2019 to AI tech for its resorts, cruise line, ESPN graphics, and more.\ufeffby Jess WeatherbedNov 9, 2026, 3:38 PM UTCShareGiftWho wants a hand-designed and creatively curated monorail anyway. Image: Disney \/ AdobeJess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.The Walt Disney Company has teamed up with Adobe to develop proprietary \u201cartist-led\u201d generative AI models to support Disney\u2019s production pipeline. The multi-year partnership was announced today at Adobe\u2019s MAX conference, and will see Adobe providing Disney with early access to its latest technologies for everything from Disney\u2019s theme parks and cruise line to ESPN content.<\/p>\n
Disney and Adobe will also collaborate \u201cto explore emerging technologies, including responsibly developed AI, according to Adobe\u2019s press release:\u201cWith Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney\u2019s properties that are human-centered and artist-led. Customized on Disney properties, these proprietary models are trained on unique world knowledge (character attributes, environments, visual styles) to generate commercially safe and production-ready outputs, while accelerating work and enabling the development of more creative projects.\u201dThe announcement builds on the existing relationship between the two companies, with Adobe noting that Disney\u2019s Imagineering R&D division is already using its Firefly AI platform for theme park development. Adobe will contribute to \u201cexpand internal creative workflows\u201d at Walt Disney Studios, and identify how AI can be used to shape ESPN content and \u201cenhance the engagement with sports fans.\u201dThis is the latest example of Disney embracing generative AI tools, following a previous deal with OpenAI and involvement with Character.AI\u2019s bankruptcy. Bloomberg reported last week that Disney is gearing up to lay off thousands of staffers and targeting 20 percent annual cost savings, in what\u2019s expected to be its fourth round of job cuts in 2026.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jess WeatherbedAdobeAICreatorsDisneyEntertainmentNewsStreamingTechMost PopularHere\u2019s the full text of Jensen Huang\u2019s memo to NvidiaThere\u2019s no slowing down media\u2019s pivot-to-video 2.0Nvidia is investigating Jensen Huang\u2019s relationship with an alleged Chinese spyApple\u2019s M5 MacBook Air is down to its lowest price since JulyWhy a new report on Anthropic automating AI development is alarming researchersAdvertiser Content FromThis is the title for the native ad<\/p>\n","protected":false},"excerpt":{"rendered":"
TechAIEntertainmentDisney and Adobe are building generative AI tools togetherThe partnership will give Disney \u2018early access\u2019 to AI tech for its resorts, cruise line, ESPN graphics, and more.\ufeffThe partnership will give Disney \u2018early access\u2019 to AI\u2026<\/p>\n","protected":false},"author":1,"featured_media":35149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-35148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts\/35148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/comments?post=35148"}],"version-history":[{"count":0,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts\/35148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/media\/35149"}],"wp:attachment":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/media?parent=35148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/categories?post=35148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/tags?post=35148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}