Credit: Amazon Amazon\u2019s \u201cAbout You\u201d page has become a social media hit, for the things it says about shoppers. One user on Threads found that Amazon had concluded she \u201chas flat buttocks\u201d, Business Insider reported on Tuesday. Her post set off a wave of others sharing their own profiles. About You lists the details Amazon has drawn from each customer\u2019s activity to shape product recommendations.<\/p>\n
Shoppers can open it, see what Amazon has inferred, and edit or remove each item. What Amazon thinks it knows Other profiles shared on Threads say users \u201ccannot keep real plants alive\u201d, \u201ctreats cats as biological children\u201d and \u201chas no friends\u201d, The Verge reported. One user found that Amazon says she does not \u201ctrust people easily\u201d. Another shopper told Business Insider that Amazon had decided she has a husband with \u201cskinny legs\u201d.<\/p>\n
A third profile noted that its owner reads Kindle books on a phone in the shower. On Reddit, one user said Amazon had found they do not know what truffle should taste like. Not every entry is right. Business Insider staff who checked their own pages found one profile that got an editor\u2019s partner\u2019s name wrong.<\/p>\n
Most entries are generic, The Verge\u2019s Emma Roth wrote. Hers says she keeps aquariums, drinks coffee and plays video games, all of which she said are accurate. Where the details come from Amazon launched About You on 13 May. The profile draws on purchase history, searches, saved lists, product reviews and conversations with the Alexa for Shopping assistant, the company said. \u201cUnderstanding your preferences is fundamental to providing you with high-quality, relevant recommendations,\u201d Amazon wrote at the launch.<\/p>\n
Shoppers can also ask Alexa for Shopping, \u201cWhat do you know about me?\u201d The page sits under Shopping preferences in the account settings, on the app, mobile web and desktop. In August, Amazon-owned Twitch said it would train Amazon\u2019s AI on streams unless users opt out. In September, Amazon began a pilot letting its advertisers buy ads in ChatGPT. A court also let Perplexity\u2019s AI agent shop on Amazon in August.<\/p>\n","protected":false},"excerpt":{"rendered":"
Credit: Amazon Amazon\u2019s \u201cAbout You\u201d page has become a social media hit, for the things it says about shoppers. One user on Threads found that Amazon had concluded she \u201chas flat buttocks\u201d, Business Insider reported\u2026<\/p>\n","protected":false},"author":1,"featured_media":24900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-24899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts\/24899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/comments?post=24899"}],"version-history":[{"count":0,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts\/24899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/media\/24900"}],"wp:attachment":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/media?parent=24899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/categories?post=24899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/tags?post=24899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}