Credit: Levart_Photographer on Unsplash ChatGPT sent 95.1% of the traffic that AI chatbots referred to websites in August, its highest share this year, according to new data from BrightEdge. The search marketing company said referral traffic from ChatGPT grew 101% between January and August. Gemini came second in August with 2.4%, BrightEdge said. Perplexity had 1.1% and Claude 0.8%.<\/p>\n
ChatGPT sent about 22 times as much traffic as the three combined. A strong August ChatGPT\u2019s referral traffic rose 36% in August alone, its biggest monthly jump of the year. Gemini grew 1% over the same month, while Claude fell 15% and Perplexity 17%, according to BrightEdge. AI tools still send far fewer visitors to websites than search engines do.<\/p>\n
But total referral traffic from AI platforms has grown about 73% in less than a year, the company said. \u201cWhat stands out now is that ChatGPT isn\u2019t simply taking that share back. It is also sending substantially more users to the web than it was at the beginning of the year,\u201d said Jim Yu, BrightEdge\u2019s chief executive and co-founder. BrightEdge linked the rebound to OpenAI\u2019s push to improve ChatGPT after Sam Altman declared a \u201ccode red\u201d in December. Early this year, its data showed users switching quickly to whichever chatbot looked most advanced.<\/p>\n
A lead on other measures too ChatGPT\u2019s lead shows up in BrightEdge\u2019s other data. In June, the company found that OpenAI accounted for 96% of live AI agent activity on the web, meaning visits AI makes on a user\u2019s behalf. OpenAI also made about half of the visits AI crawlers make to train models and build search indexes. BrightEdge also found that AI agents now make about 88 requests for every 100 visits from ordinary search.<\/p>\n
Other trackers have seen a more crowded market. Similarweb found in July that AI search is fragmenting across more assistants. Gemini reached a billion monthly users in August, and ChatGPT hit that mark in June. BrightEdge sells tools that help brands track how they appear in ChatGPT and other AI engines.<\/p>\n
Its earlier research found that Google\u2019s AI cited Facebook in 19.5 million answers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Credit: Levart_Photographer on Unsplash ChatGPT sent 95.1% of the traffic that AI chatbots referred to websites in August, its highest share this year, according to new data from BrightEdge. The search marketing company said referral\u2026<\/p>\n","protected":false},"author":1,"featured_media":21357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-21356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts\/21356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/comments?post=21356"}],"version-history":[{"count":0,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/posts\/21356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/media\/21357"}],"wp:attachment":[{"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/media?parent=21356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/categories?post=21356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.tcjhomeaccents.com\/wp\/wp-json\/wp\/v2\/tags?post=21356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}