A 2024 release by Canadian scholar Gad Saad arrived on bookshelves featuring high-profile praise from tech magnate Elon Musk. “Western civilisation is doomed unless the core weakness of suicidal empathy is recognised and actions are taken that are hard but necessary for survival,” declared the Earth’s wealthiest individual in his evaluation. He further stated, “All of Gad’s books, including this one, are great.” On the volume’s cover, promotional material highlights the author’s specialization regarding “the use of evolutionary psychology in marketing and consumer behaviour”.
Late in the summer season, this theoretical concept was imported into British party politics. Political figure Robert Jenrick—a former Conservative who switched allegiance to Reform—wrote a column for the Daily Telegraph addressing the unsustainable financial burdens posed by escalating assistance claims tied to mental ill-health. Serving as Treasury spokesman for Reform, he promoted party proposals designed to slash state support expenditure by 25% prior to 2030. Through these fiscal measures, the politician sought to dismantle what he described as the nation’s “suicidal empathy”.
This aggressive rhetoric highlights a broader international trend surrounding basic moral standards. Across the globe today, fundamental human values including benevolence and goodwill are being left to deteriorate, reminiscent of aging songbooks inside an abandoned place of worship. The eagerness of contemporary political actors to embrace severe austerity demonstrates how traditional caring instincts are increasingly reframed as societal hazards.
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